Via BoingBoing: Gadget problems divide the sexes

The service found that 64% of its male callers and 24% of its female callers had not read the instruction manual before ringing up.

12% of male and 7% of female customers simply needed to plug in or turn on their appliance.

This is why good design–site design, software design, gadget design–is essential: because 45% of your users won’t read the manual before calling your customer support line.