Nouns, Verbs and UI Interface Design.

Excuse my ramblings. Here’s a common mistake. Say I’m building a client/server application. In attempting to understand the problem set I first design the back-end database layout, the data flow between systems, and the transformations (procedures, program statements) which perform the tasks that I need to use to achieve my system design. The transformations then [...]

Filed under: Commentary | Posted on November 18th, 2009 by William Woody | No Comments »

He died in the fire because he was listening to Enya.

Fire drills at AT&T today. And the fire alarm sounds like–well, it makes the same little quiet chirping sound as my fire alarm at home makes when the batteries are low.

Filed under: Uncategorized | Posted on November 18th, 2009 by William Woody | No Comments »

Big Company/Small Company

I’ve worked for a variety of corporations at a variety of points in my career. I’ve encountered people who claim large companies are soulless mind-sucking entities, and small startups are the way to go. I’ve also encountered people who claim small startups are underpaid stressful environments, and the security and camaraderie of a large company [...]

Filed under: Uncategorized | Posted on November 13th, 2009 by William Woody | No Comments »

The View from AT&T Interactive.

Pictures from the new job. I’m actually quite happy right now: sensible people who have solid experience putting together an advertising system that is well understood, with plenty of time to do it in. And while it won’t have the same “cachet” as working for a Google, the biggest win of working for AT&T Interactive [...]

Filed under: Uncategorized | Posted on November 11th, 2009 by William Woody | No Comments »

Why good functional design now will save you a mint later.

Via BoingBoing: Gadget problems divide the sexes The service found that 64% of its male callers and 24% of its female callers had not read the instruction manual before ringing up. 12% of male and 7% of female customers simply needed to plug in or turn on their appliance. This is why good design–site design, [...]

Filed under: Commentary | Posted on November 6th, 2009 by William Woody | No Comments »

Whether Mobile.

So the decision to accept a new job at AT&T Interactive as an Architect of Lead Generation means I’m moving away from mobile after three years of doing mobile development or mobile-related development. It doesn’t mean I’m giving up writing software for the iPhone or for Android or Windows Mobile: I have an idea I’m [...]

Filed under: Uncategorized | Posted on November 5th, 2009 by William Woody | No Comments »

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